In December 2016 the creative team at k colette chose to showcase the Astier de Villatte line of fine French china carried in their store using Klixel8 interactive image technology. These first-time users of Klixel8 technology executed their creative vision in a way never before imagined by the Klixel8 team.
The result is a beautiful snowflake design composed entirely of carefully arranged pieces of china, hosted within their Shopify online store. As with all Klixel8 Active Images, the original high-resolution image can be explored in great close-up detail. And hovering over any piece of china yields a flyout with key information about the piece.
The image was used in an email campaign focused on their growing customer list. Analytic data collected in the k colette campaign showed that visitors to the web page hosting the Astier de Villatte Active Image had a page visit duration well in excess of the site average, just about equaling the checkout page!